Shaquille O’Neal Joins tm:rw as Investor, Partner, and Global Ambassador

There are certain moments in a company’s journey that confirm what you are building is bigger than you first imagined.

Today is one of those moments.

I’m incredibly proud to announce that Shaquille O’Neal has officially joined tm:rw as an investor, partner, and global ambassador.

From the very first conversation we had inside our Times Square flagship, it was immediately clear to me that Shaquille understood exactly what tm:rw is building. Not just a store. Not just a technology platform. Something far more ambitious.

A global home for innovation.

What struck me most was not only his excitement for technology, but his instinctive understanding that innovation only matters when people can truly experience it. Shaquille immediately understood the emotional side of what we are creating — the idea that the future should feel inspiring, immersive, entertaining, and accessible to everyone.

That philosophy sits at the center of tm:rw.

We created tm:rw to break down the barriers between people and innovation. For too long, the world’s most advanced technologies have lived behind screens, inside trade shows, or within industries that feel inaccessible to everyday audiences. We believed there was an opportunity to build something entirely new: a destination where technology, entertainment, culture, and human connection come together in one place.

Since opening our flagship in Times Square, we have welcomed visitors from around the world into experiences that go far beyond traditional retail. From advanced robotics and AI-powered holograms to Formula 1 simulators, immersive gaming, creator-led events, and next-generation consumer technology, tm:rw is designed to make innovation tangible.

People do not want to simply look at the future anymore.

They want to step inside it.

Shaquille shares that vision completely. He has always been ahead of culture — not only as one of the most recognizable athletes in history, but as an entrepreneur, investor, entertainer, and global personality who understands how to connect with people at scale. He has built a career around recognizing what resonates before the rest of the world catches up.

That is exactly the kind of partner we want beside us as we continue expanding tm:rw globally.

This partnership is about much more than visibility. Shaquille will help shape how tm:rw continues to grow across media, live experiences, cultural partnerships, and the next generation of innovation-led retail. His role brings together influence, instinct, and scale in a way that aligns directly with where we believe the category is headed.

We believe the future of retail will not be transactional.

It will be experiential.

It will be community-driven.

It will blur the lines between technology, storytelling, media, commerce, and live entertainment.

And most importantly, it will make people feel something.

That is what we are building at tm:rw.

And we are only at the beginning.