Built Different: Shaquille O'Neal Joins tm:rw

There are moments in a company's journey...

that confirm what you are building is bigger than you first imagined.

Today is one of them.

We're proud to announce that Shaquille O'Neal has officially joined tm:rw as an investor, partner, and global ambassador.

From our first conversation inside the Times Square flagship, it was clear that Shaquille understood exactly what tm:rw is building - not just a store, not just a technology platform, but a global home for innovation. What struck us most was his instinctive grasp that innovation only matters when people can truly experience it. The future should feel inspiring, immersive, and accessible to everyone.

That philosophy sits at the center of tm:rw. We built it to break down the barriers between people and innovation. For too long, the world's most advanced technology has lived behind screens and inside trade shows, out of reach of everyday audiences. Since opening in Times Square, we've welcomed visitors from around the world into experiences that go far beyond retail - advanced robotics, AI-powered holograms, Formula 1 simulators, immersive gaming, and creator-led events. People don't want to look at the future anymore. They want to step inside it.

Shaquille shares that vision completely. He has always been ahead of culture - not only as one of the most recognizable athletes in history, but as an entrepreneur, investor, and global personality who understands how to connect with people at scale. This partnership is about far more than visibility: Shaquille will help shape how tm:rw grows across media, live experiences, and cultural partnerships as we expand globally.

We believe the future of retail won't be transactional. It will be experiential, community-driven, and built to make people feel something.

That's what we're building at tm:rw.

And we're only at the beginning.