Book Experiences

Where the future is meant to be lived

Explore. Compete. Fly. Only at tm:rw.

At tm:rw, you're not just shopping — you're stepping into what’s next.

Our in-store experience zone brings the most advanced immersive tech from around the world directly to Times Square. Whether you're craving adrenaline, escapism, or pure sensory wonder, we’ve got the gear and the playground.

Book a session. Try it yourself. And bring your friends — or your rivals.

Experiences available to book

Birdly VR Flight Simulator

Feel what it’s like to fly. Literally.

Take flight with Birdly, a full-body VR simulator that lets you soar like a bird over real cities, historic landmarks, or surreal dreamscapes. You’ll flap your wings, feel the wind, and dive through a fully immersive world — no pilot’s license required.

Experience Time: 5–10 minutes
Recommended For: All ages
Location: Experience Zone, Mezzanine

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VRLEO Arcade Zone

The future of gaming is contactless, wireless, and wildly fun.

VRLEO is a self-service, arcade-style VR experience designed for easy drop-in play. Scan, strap in, and start slashing fruit, flying through galaxies, or dodging zombies. No lines. No controllers. Just you and the metaverse.

Experience Time: 10–20 minutes
Games Available: Fruit Ninja VR, shooter and rhythm games, and more
Location: Experience Zone, Mezzanine

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BPS Pro Racing Simulators

Professional-grade racing. Right in Times Square.

Train like a Formula driver with Base Performance Simulators — used by real race teams across the globe. Whether you're a weekend warrior or just curious how fast you really are, these single-seat and GT simulators give you the full cockpit feel, right down to the G-force feedback.

Experience Time: 15–30 minutes
Recommended For: Ages 10+
Level: Beginner to Pro
Location: Ground Floor & Third Floor

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Robotic Massage by Capsix

Experience the future of recovery.

Meet iYU™, the world’s most advanced robotic massage experience. Trusted by more than 25,000 users, iYU™ brings wellness into a new era of autonomous and personalized care.

Designed by massage experts and powered by AI, it senses your body in real time, adjusts every movement, and delivers touch that feels both precise and deeply soothing.

This science-backed, 10-minute treatment releases tension in your back and hips and leaves you with a renewed sense of ease, freedom, and relief.

Performed through clothing, your massage is a comfortable preview of the full iYU™ experience — an on-skin treatment that brings effortless relief and calm.

Experience Time: 10–15 minutes
Recommended For: Ages 18+
Location: Third Floor

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The Hum

Relax, reset, and recharge as your body becomes a resonant instrument.

MEET THE HUM the world’s only full-body 360° haptic musical experience where sound becomes pure sensation.

An exclusive installation in Times Square, and the first of its kind worldwide, THE HUM connects you to the frequencies of sound beyond hearing, bridging science, technology, wellness, and entertainment.

Step inside and escape the noise. In just five minutes, relax, reset, and recharge as your body becomes a resonance instrument.