tm:rw Studios, Hosted by Shaquille O'Neal

Where live commerce meets the real world

TikTok Shop is the fastest-growing sales channel in US retail history - and on October 6, we're bringing it to life on the floor. Follow Shaq as he discovers and showcases the world's most exciting innovation products live across tm:rw's TikTok Shop streaming studios, bridging live commerce, real-time shopping, and immersive in-person experiences into one unforgettable day.

The moment also marks a milestone for us: tm:rw has been named TikTok's exclusive UK launch partner - and one of only a handful in North America - for its next-gen VR headset. This is the celebration.

What's happening

• Streaming with Shaq - Shaq hosts live TikTok Shop broadcasts, bringing his 14M followers along for the ride
• 50+ creators - TikTok brings its top talent to the activation for a full day of content and commerce
• Hands-on innovation - try the technology defining what's next, from VR to wearables, live on the floor
• The Visionaries - intimate, TikTok Live conversations with the founders and minds shaping tomorrow

The lineup

Featuring innovation from across the tm:rw floor, including Amazon, Formula 1, Sony, WHOOP, HOVERAir, PICO, HYPERVSN, and more.

Be in the room

This is an invite-only event for brands, creators, and press - with a limited number of public tickets released through our influencer partners. Keep an eye on @see.you.tmrw and our creator partners to claim your spot.

See you, tm:rw.