One Year of tm:rw

One year ago, a landmark tower on 42nd Street lit up with two words above the door: see you, tm:rw. The line ran down the block. Times Square — a place that has seen everything — leaned in to see what a home of innovation actually looked like.

Now we know. It looks like a robot pulling espresso and a fashion week performance under neon. It looks like a Hall of Famer skipping the trip home to blast the team with a water gun, then posting the team photo — not the products — to his millions of followers. It looks like a World Cup trophy sitting on a foosball table while strangers become rivals become friends.

Mostly, it looks like people. That was always the bet: that the future is best experienced, not explained — and best shared. Twelve months of launches, takeovers, and late-night energy proved it every single day.

To every guest who walked through the doors, every partner who trusted us with their technology, and every member of the team who brought it to life — thank you. You made a spot in Times Square feel a little more like tomorrow.

Year one was the glimpse. Year two is where it takes form.

See you, tm:rw.